“Shaily is energized and knowledgeable about social media and the importance of it in a small business person’s outreach and also the various components of the different platforms out there. She has hacks for every single one. She can filter what is applicable for most clients and provide a guideline about how to get caught up and get consistent information across all of [the platforms].
 
“She helped organize me, kept me accountable with a to-do list, and she did lesson plans which I thought was so cool and organized. This was particularly meaningful because [Shaily] has a greater knowledge base about this stuff. People like me have our expertise elsewhere, it’s so incredibly helpful because it can feel so overwhelming.
 
“What was helpful with [Shaily] is that it was about baby steps. It’s so overwhelming when you realize all the work you have to do but if you can just start with one step, and another day start with another step, it helps alleviate the overwhelming feeling. We do get so consumed with our own work that it’s hard to have time to invest in our own marketing. It’s very normal for your own marketing to fall by the wayside when you are working so hard on your other clients, but you do have to remember to take that time to reinvest in your own work. That is what Shaily does, she helps provide accountability to reinvest in your own marketing.
 
“She is every bit worth [the price] because she is bringing expertise to the table. Yeah, some person can dick around and figure out [social media] on their own. It’s the accountability that is the extra component that makes it so worth it because everything else gets lost in the shuffle and doesn’t get done. I really appreciated the emails, and loved knowing I could refer back to them at any time.”