Here are the main routes that exist for you when it comes to finding quality social media help when you are a small to midsize business. Prices will vary. Everyone is marketing to you and it becomes a battle of who the best salesperson will be. I don’t want you sold on exaggerated hopes and dreams. I want you to understand the options you have and manage your expectations. Keep in mind, results for social media can take at minimum 3-6 months of consistent effort.
Cost: $2000+ per month (long term commitment upfront)
- Will be up to date with marketing and industry insights
- They will manage all of the deadlines and production
- Teams are overworked
- If you are not their top dollar client, you might not be top priority or have the best people working on your account.
- Some are better at marketing themselves than handling client work
- They are less likely to be specialized
- More marketing expertise vs company and industry knowledge
Who is this best for: Larger enterprises that need to outsource all of their marketing tasks.
Cost: $30+ hourly or a monthly retainer based on service mix. (long term or short term)
- Can be super-specialized in one aspect or platform
- Knows their skills inside and out
- Smaller freelancers have a more down-to-earth sales process
- Transparent pricing between $30-70 dollars an hour (They will give you more attention if you’re on a monthly retainer)
- Some freelancers will charge less, but you’ll get what you pay for
- You don’t need to commit a lot upfront
- May not understand how businesses operate
- Less experienced freelancers won’t understand the relationship between marketing efforts and business goals
- You won’t get as much out of the service if you don’t crystalize the purpose behind it
- They have other clients to manage and are not as loyal to a brand as an in house person
- Make sure everyone is happy with the scope and expectations before the project starts
- The value shows through work, not always in explaining how they do their work
Who is this best for: Companies who already have specific marketing goals and an understanding of what their customers want. They have a direction.
In House/full time
Cost: Long term $40-$60k per year
- They work on set hours and availability
- Understands your company inside and out
- With you for the long haul
- Focused and specialized on one account
- Might be hyper-focused in a few platforms
- They might be the sole marketing person in their company
- They might not have a hand in strategy
- Leadership might be disconnected from current marketing trends
- More company and industry knowledge vs marketing expertise
Who is this best for: Small to medium-sized company that wants to keep all of their teams aligned.
Admin Support (someone who helps you with a variety of tasks)
Cost: Long term ~$1600 per month part time/$20 per hour
- Organized and can get stuff done
- They can do a variety of tasks for you outside of social media
- If they work on multiple projects, they’ll understand your business well.
- They are more loyal
- Open to learning
- Has the potential to grow with you
- Might not be specialized in social media
- Not self-starters. They need a lot of direction.
- Will not understand how social media plays into your marketing goals
- Cost can vary based on time commitment
- More company and industry engagement with limited marketing expertise
Who is this best for: A smaller team potentially 2-10 people. You need someone to help take off many tasks from your plate. You can batch their work together. They will get posts out but might miss a key aspect of social media because they don’t fully understand building online relationships.
Social Media Coach/Consultant/Trainor
Cost: $150-500+ hourly/$1000-5000+ flat fee for a specific result